Avoid cliches like the plague. They are old hat.

Be more or less specific.

Avoid alliteration always.

It is wrong to ever split an infinitive.

Who needs rhetorical questions?

Prepositions are not words to end sentences with.

This appears on the first page in my first scrapbook. I suspect it was clipped from one of my mother's magazines, such as Women's Weekly, sometime in the 1970s.